TAILgate tina

To bring T-Mobile's SEC and college partnerships to life this season, we launched the “T-Mobile Tailgate Tour” in Tuscaloosa, Alabama for the matchup between their partners Alabama and Texas A&M.

To authentically engage fans, the brand rolled into T-Town with a college football themed, retrofitted airstream with a face mask named Tina Can, custom-designed koozies, tailgate games, charging stations, a photo opp and sweepstakes for a chance to attend future college games and swag. The Tailgate Tour traveled throughout SEC Country fall of 2022, ending at the SEC Championship in Atlanta with photo moments throughout.